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Some of the Best Christmas Ads I’ve Seen
Christmas is a great time to drive home the connection between consumers and the brand. But not everyone can pull it off. You likely need to have an established love for your brand already or it...
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Five Best Sports Ads of 2012
Given it was an Olympic year, it was a good chance for brands to leverage the games to stand out. But my favorite ad was not about what an athlete was doing on the court but what he was going through...
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10 things that Good Advertising Should Do
People always ask me “So what is it that makes a Brand Leader good at advertising?” I used to think they must be more creative. Or they are more in touch with creative people. Or better yet, they...
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Ten Nike Ads that Will Inspire You
“Just Do It” Nike is one of the Beloved Brands of all time. While I argue that a Beloved Brand requires all 5 connectors–brand promise, strategy, advertising, innovation and experience–the one that...
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Is K-Mart’s “Ship My Pants” a good Ad?
I have to confess, it’s a very cute ad. It makes me giggle every time. I’ve shown it to my teenage kids, I’ve posted it on Facebook and Twitter. And I’ve watched it again and giggled more. But is...
View Article10 things that good Advertising should do
People always ask me “So what is it that makes a Brand Leader good at advertising?” I used to think they must be more creative. Or they are more in touch with creative people. Or better yet, they...
View ArticleTen Nike ads that will inspire you
“Just Do It” Nike is one of the Beloved Brands of all time–and “Just do it” has been one of the best tag lines in history. Consistently, over the last 20-30 years, they’ve used inspiration and...
View Article10 Ads that will definitely leave you with goose bumps (get some tissues ready)
When clients say they want emotional advertising, I usually say “I can’t wait to see this emotional brief you wrote”. Without understanding the emotional space you wish to own in your consumer’s heart,...
View Article10 things that Advertising must do for your brand
Advertising must do something in order to warrant the investment you are going to make. Please don’t tell me “drive awareness”. In brand terms, we don’t make any money from awareness–we only begin to...
View Article10 Ads that will definitely leave you with goose bumps (get some tissues ready)
When clients say they want emotional advertising, I usually say “I can’t wait to see this emotional brief you wrote”. Without understanding the emotional space you wish to own in your consumer’s...
View Article